Miklós Támba

Támba Miklós has been working in the Hungarian out-of-home advertising market for more than 15 years. As Managing Director and Client Service Director at Mediafield Outdoor, he is responsible for the strategic planning, media buying, and execution of national, regional, and local OOH campaigns. A key focus of his work is the consistent and independent management of advertising inventory across different media owners, as well as data- and location-driven campaign planning. He played a major role in developing Mediafield’s proprietary digital OOH planning system, which supports media planning and client-side decision-making through map-based and visual tools. He is particularly interested in how the out-of-home advertising market is evolving through the continuous modernization of traditional formats, while balancing client interests with the need to adapt to a changing regulatory environment.