Tibor Szőke

As a radio and agency executive, he explores how AI is reshaping the day-to-day realities of media, communications, and agency operations, and above all, how it is changing the roles of leaders and employees. He believes that the next era of AI will not simply be about using AI tools. Companies will create digital coworkers, build their own workflows, and tailor AI to their own operations and tone of voice, while focusing human resources where they create the greatest value: strategy, relationships, creativity, and decision-making. He approaches AI not as a technological wonder, but as a leadership and business question: how a single piece of source material can become a complete content portfolio, how the knowledge of a top-performing employee can be transformed into scalable digital capacity, and how an organization can remain consistently fast, predictable, and high-quality. Because the question is no longer whether we use AI.