Dr. Zsuzsanna Tráserné Oláh

Dr. Zsuzsanna Tráserné Oláh has been supporting the development of small and medium-sized enterprises for more than 15 years as Secretary General of the Csongrád-Csanád Chamber of Commerce and Industry. Her commitment to promoting the widespread adoption of innovative technologies is rooted in her academic background in economics, programming, and mathematics, with degrees earned in Szeged. She is particularly committed to educating businesses and raising awareness about the opportunities offered by artificial intelligence. Over the past two years, 1,300 companies have participated in the Pinceakadémia event series, jointly launched by the Department of Software Engineering at the University of Szeged and the Csongrád-Csanád Chamber of Commerce and Industry. The series presents the practical applications and benefits of artificial intelligence to local businesses in an accessible and easy-to-understand way. Her presentation will focus on KAPTÁR, an AI-powered digital business partner discovery and capacity-sharing platform launched by the Hungarian Chamber of Commerce and Industry in April 2026. Built on the Chamber’s comprehensive company information database and extensive business network, the innovative platform connects supply and demand, helping Hungarian companies identify new business partners and available local capacities.