Gábor Bacsa

Gábor Bacsa is a marketing communications and management executive with more than 30 years of experience. He currently serves as Head of Client Relationships for dentsu’s CASH (Czech Republic, Austria, Slovakia and Hungary) region. He is responsible for developing the “ONE dentsu” initiative, which provides a seamless client experience across creative, media and CRM services.He began his career at McCann-Erickson’s Budapest office in the 1990s, where he spent 15 years working first in client relations and later in company management. In 2008, he joined dentsu’s Hungarian team (then Aegis Media) as Managing Director of Carat Hungary.Alongside his professional work, Gábor is a member of the board of the Hungarian Advertising Self-Regulatory Board. He has also served as a guest lecturer at several Hungarian higher education institutions, including Budapest International Business School and Central European University.