Zsófia Bánhegyi

Zsófia is an economist with a legal specialization and a marketing, commercial and communications professional with more than two decades of experience. She began her career at Nestlé Hungary, then continued at the Central and Eastern European headquarters of KLM Royal Dutch Airlines as Loyalty Manager. Over the past fifteen years, she has held senior executive positions in the telecommunications and gaming industries at Magyar Telekom Group and Szerencsejáték Zrt.

In recent years, as a marketing and communications leader, and later as a commercial leader, she has managed integrated marketing, sales and digital areas. Together with her team, she played a key role in shaping the company’s data-driven and customer-centric operations, driving its digital transformation, and contributing to the largest business growth in the history of the national lottery company up to that point. Her work focuses on connecting business strategy, technology, data, human creativity and brand value.

Over the past decade, she has been a regular presence on the list of top marketing leaders. She was the first in Hungary to win the Marketing Leader of the Year award at two different companies. She also plays an active role in professional organizations: until 2023, she served as Vice President of the Hungarian Public Relations Association; since 2024, she has been Vice President of the Hungarian Marketing Association; and she is also a member of the Budapest Olympic Committee. Her work has been recognized internationally as well: in 2025, she received the European Marketer of the Year award.