József Gáspár

József Gáspár is a film and post-production expert at Promptmonsters, an AI-powered production studio. He brings more than 15 years of experience in digital strategy and marketing to the field of generative AI. Throughout his career, he has held digital strategy and marketing positions at companies including Electronic Arts, Samsung, Nestlé and Vodafone, where he later worked as an expert in the Digital CVM division. He has been working with generative AI since the launch of ChatGPT and has been teaching it almost from the very beginning, focusing primarily on its applications in marketing. He works with both individual and corporate participants, helping them get started with AI from beginner level. For the past year and a half, he has specialized in AI filmmaking, combining his marketing expertise with his long-standing passion for film. His expertise covers the entire AI-powered filmmaking workflow, from concept development and character design through image and video generation to editing and post-production. He contributed to an FC Barcelona campaign, while Promptmonsters’ portfolio includes productions for Hell, MasterGood and Auchan, as well as several projects created in collaboration with RTL+. The studio’s series A kegyetlen – Magda Marinko was among the early productions to demonstrate the potential of generative AI for long-form visual storytelling. He is also a co-founder of the AIX team, established in 2023, through which he delivers generative AI workshops and mentoring programs for corporate teams and individual participants. As an educator, he is one of the trainers of MOME’s AI Image and Motion Generation course. He is also a partner and instructor at WebbySkill Business Academy and a contributor to the AmazingAI online knowledge platform.