Gergő Horváth

Gergő Horváth is the Creative Director and Co-Managing Director of one of Hungary’s leading creative agencies. He began his career more than twenty years ago at international agencies, including a stint in faraway Jakarta, and explored the twists and turns of TV series writing before joining the Artificial Group team nearly ten years ago. Throughout his career, he has primarily worked with brands in the telecommunications, financial, FMCG and services sectors, with his work receiving numerous national and international industry awards. As a creative leader and company executive, he believes creativity and business thinking should always go hand in hand. In his view, creativity creates real value when it provides a relevant response to a business challenge, is rooted in a deep understanding of consumer behaviour, and is powerful enough to become part of culture itself. He sees artificial intelligence as an indispensable creative partner, striving to integrate it into everyday workflows and make it an essential part of the creative process. At the same time, he believes that truly understanding and solving the challenges we face still requires human empathy and experience.