Árpád Kelemen

Árpád Kelemen is a Director at PwC and leads the Sports and Tourism Advisory practice across Central and Eastern Europe. With more than 10 years of consulting experience, he has led strategic, business development, and transformation projects primarily in the sports industry, while also gaining extensive expertise in the tourism, telecommunications, and gaming sectors. Throughout his career, he has played a leading role in the development of sports strategies, the delivery of projects related to major international sporting events, and the implementation of organizational and operational transformation programs. His current focus is on the application of artificial intelligence in the sports industry. Working closely with his team and PwC’s AI specialists, he identifies, develops, and implements industry-specific AI solutions that help sports organizations enhance performance, improve operations, and create new value.