Béla Szabó

Béla Szabó is the Brand and Communications Director at Magyar Telekom, bringing more than 25 years of experience in marketing and corporate communications. He joined the company in May 2017 and is responsible for brand management, sponsorships, events, as well as external and internal communications. In this role, he plays a key part in shaping Magyar Telekom’s brand strategy and overall communications agenda. Throughout his career, Béla has built a unique combination of agency and client-side experience. He has served as Strategic and Client Service Director at Leo Burnett, held brand and communications leadership positions at Vodafone in both Hungary and London, and worked as Strategic Director at MetropolitanRepublic in South Africa. Prior to joining Magyar Telekom, he was Strategic and Innovation Director at DDB. Béla is passionate about building brands that create meaningful societal impact. He is a strong advocate of digital transformation, innovation, and creative, purpose-driven communication. His work has been recognized with numerous national and international industry awards, and in 2024 he was shortlisted as a finalist for the European Marketer of the Year award. He is also one of the most-followed Hungarian corporate executives on LinkedIn, where he regularly shares insights and inspiration with the marketing and business community. He studied at Corvinus University of Budapest, the University of Groningen, and earned his MBA from the Maastricht School of Management.