Head of Business Unit
whitedog consulting
András Nagy is the Head of Consulting at whitedog Consulting and has been a driving force in Hungary's digital industry for more than two decades. His career spans the evolution of the Hungarian internet—from building Origo's e-commerce portfolio to leading omnichannel campaigns for brands such as Telekom and McDonald's at DDB Budapest. In recent years, his focus has increasingly shifted toward digital transformation consulting, giving him extensive expertise across the entire digitalization value chain, from products and services to building future-ready organizations. He is the strategic lead behind the STRIX Grand Prize-winning AI Office program presented in this session. Under his leadership, whitedog successfully implemented its internal AI transformation and established whitedog Consulting as a dedicated consulting division, helping organizations harness AI to drive innovation, operational efficiency, and sustainable competitive advantage.