Éva Pálfi

President of the Women’s Marketing Division of the Marketing Association, host of the “Real Women” morning radio show, founder of B2W (Business to Woman), women’s marketing expert, and author of *Everyone Sells to Women* (2022), *How to Sell to Women with B2W?* (2018), as well as “Stylish Brand Strategy” (2016) and “From Startup to Global Brand” (2017), and has been a lecturer in B2W Marketing in the master’s program at Metropolitan University since 2020.Éva has spent 28 years in senior management at companies that sell to women. A 12-time Marketing Diamond Award-winning brand strategist, she won the “Person of the Year” award in 2023, and in 2025, Valódi Nők received the Media Award.With her vision, launched in January 2018, she has transformed the Hungarian business landscape, and the country’s first major women’s business events are also thanks to her.Year after year, corporate decision-makers and executives successfully rely on B2W’s representative market research, which is updated under Éva’s leadership and made available to the industry and the media. Her Brand Style and Character Theory was registered with the Hungarian Patent Office in 2017; this methodology assists communications professionals in brand building by helping them categorize brand personalities and identify the brand voice.In Hungary, 89% of household decision-makers are WOMEN. Their desires, trust, and decision-making logic change from year to year, which is why understanding them is particularly important for any company that sells to women.B2W Intelligence is an AI-based decision intelligence framework that enables companies to gain a deeper understanding of women’s purchasing decisions, optimize the e-commerce ecosystem, and lay the foundation for sustainable business growth.